GMX International - Business Opportunity

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Show & Tell

Business Opportunity

Show & Tell

Show & Tell Your Way to Retailing Success

GMX's flagship product is the Model 800 Magnetic Fluid Conditioner, and the best way to sell it is to "show and tell."

First, you show people the problems that hard water and scale build-up are causing in their homes. Then, you tell them how the Model 800 can eliminate those problems.

This is best done during a "walk-through." Walk-throughs are when you, the GMX distributor, walk through the homes of potential buyers (preferably in the company of not just one but both spouses), show them key problem areas of scale build-up, and offer the GMX product as the logical, cost-saving solution.

How to do a walk-through? It's easy. You don't have to be a plumber. You don't even have to be an "expert." Just follow the instructions outlined here. If you have any questions, ask your sponsor to lead you through the steps that are unclear.

The following are the four scale build-up targets to zero in on during your walk-through, and the steps to take for each:

The Main Bathroom

Screw off the aerator on the sink faucet and show your customers the scale build-up.
Hold a mirror under the rim in the toilet bowl and point out any black build-up around the jets.
In the bath/shower, show how the shower head is plugged up with build- up. Look for spots, scale build-up, or mold on the shower door or curtain.

The Kitchen Sink Area

Screw aerator off the kitchen sink faucet to show scale build-up.
Ask for a clear glass. Hold up to the light and point out the signs of scale on the glass. Set this glass aside for future comparison after the Model 800 has had time to take effect.
Look under the sink to see which chemicals are being used for cleaning. This will indicate the extent to which your potential customers are having to fight scale problems.
Check the element in the dishwasher and point out any scale build-up. (As a helpful suggestion to your customers, recommend using powdered rather than liquid detergent, and cutting back to one tablespoon of powder per wash.)

The Laundry Area

Look for scale build-up inside the lid of the washer.
Point out any signs of scale above the shut-off valves of the washer. (Suggest using powdered detergent instead of liquid, and cutting back the amount of detergent used by 50 percent.)

Water Heater

Because it's not feasible to take the water heater apart in order to show your customers the effects of scale build-up inside it, ask if it pops or crackles. These are indications of build-up. The absence of these sounds doesn't mean that problems don't exist, however.
Tell your customers about the extent to which hard water causes scale problems in their area, and explain what scale will do to their water heater, such as causing inefficient heating, wasting energy and money, etc. (These problems are described in greater detail in the product section of this manual.)
If you install the product, tell them you will return to flush the water heater in three to five weeks.

As you walk through the house showing your customers their scale build-up problems, and describing the negative impact scale has on plumbing fixtures, appliances, and their pocketbooks, be sure to tell them how magnetic fluid conditioning will solve these problems, and how they will benefit. Please refer to the product section of this manual for this information.

Show and tell. It's a winning combination for GMX retailing success.